I have completed a great amount of primary and secondary research that will help me to create a knowledgeable product. Before i begin the next process, i have decided to create a focus group. This Focus group allows me to ask a few people and attempt to get more open questions on what my audience may want to see from a Slasher horror film. I am going to complete a plan of questions and a hand out so that my allotted audience can see exactly what i want them to with no distractions. if i plan my questions, this means that i know exactly what i want to ask them rather than trying ask questions on the spot which will not be effective in comparison to planning. I am also going ask them in advance what date they can all do to stay organised and avoid confusion. These are the questions i am going to ask...
I decided to also print out some hand outs for the audience of my focus group. This will overall make it easier for them to answer the questions i ask them as it is in front of them so i can get responses which are efficient and relevant to the question. This will also give definitions if needed including what PROPPS theory as this is part of one of the questions i ask them. This is what i gave to them...
Now that i have completed my planning for my focus group, i am ready to complete this area. I have set a date and time and have reminded everybody of this and where to meet. This will take place on 22/11/16 at 12:30.
Above is the transcript of the focus group that took place on 22/11/16 at 12:30. This focus group allows me to interview people from the target audience and get a sense of what they want to see in my film. I have asked them a series of questions which relate to the production of my film and the conventions i should include in my film including sample names and where it should take place. To make this whole process easier for me and my participants i gave them handouts to know what to expect of what i would ask them, this contained all 5 questions and i also provided examples to give them ideas of what to say. This process will tell me about the pyschographic attitudes of my target audience.
How this will help my production:
My target audience stated that the most effective poster is the A Nightmare on Elm Street. The general reason for this was because it is simple but effective. My focus group felt that this poster looks more realistic in comparison to the other two which made it stand out more. It is also gives an impression as to who the killer will be in the film and what they will use to kill as he has razor claws and has an evil face so they implied that the person featured on the poster is the villain in the film. It also looks more realistic as it looks 3D which means that it poses as personal as the villain is pointing straight at the audience.
The research i have obtained from my focus group has informed that my poster must be simple but effective. When doing this however, i must choose an aspect of a weapon to focus on and a character and a feature of their body which comes across as most scary. By doing this will give a real slasher horror sub genre feel to the poster as it includes the aspects which slasher horror films are most know for. I must also give a realistic feel as it makes it feel more personal as opposed to being made up.
How this will help my production:
By using this question in my focus group, allows me to find out who the audience would prefer to see on my poster and why this would be. My focus group overall vote was that the villain was the most exciting. They felt this because the villain brings the horror aspect and without him there is no horror feel. By understanding this, allows me to make sure the villain is the main focus of the poster as this is what the audience wants to see as the poster won't be scary without this character. This has allowed me to fully understand who the audience want to see the most and how to make my poster as scary as possible.
How this will help my production:
This question to me, was important to ask as there opinion in this case, is more valid than mine and what they feel works best is what i choose. Therefore by asking what name they feels works best for my film helps me to understand what would fit perfectly with the sub-genere. The most popular name i suggested was Buried, this was down to a few reasons. The first being that it a lot more scary than the other names i had given which means that it fits the genre better than the others did. This helps me to know my sub-genre slasher horror better and allows me to get to know the idea better as i now know which is the most preferred name. Another reason that Buried was the most preferred name was because it was straight to he point. By knowing this, makes me realise that it gives an informative idea as to what the film could include without giving the storyline away. Thus knowing this gives me ideas as to what my script could include. From Travis' negative feedback in fact helped me to realise that this name was perfect! The reason i believe this is because i know for sure that the title definitely fits into my sub-genre horror, being Slasher horror. The title itself must somehow link toward the slasher side as to show the film will focus on this themes opposed to a title which focusses on the psychological side of horror.
The main feedback from this question seemed to be at that the narrative should be set in a place where you are supposed to feel safe. In this case, my focus group chose the characters house. This shows that the place you feel most safe has been invaded showing that you aren't safe anywhere. I feel as though this is the perfect idea because this isn't often seen in slasher horror where they usually take place somewhere creepy such as a graveyard. The reason a characters house would work well is because it is very realistic as opposed to the other options. It is where you feel most safe which makes the setting personal and effective creating a sense of realism.
This question i have chosen to ask is very open leaving the a fairly broad range of answers. I felt this question was important to ask my target audience as it helps me to comprehend what the audience would want to see from the film. It seemed that in this focus group, everybody shared the same ideas when it came to the narrative. Everyone agreed that i should base the film on the villain and have him as the protagonist. They also all agreed that this film should be very chlaustrophobic creating fear before we even see any slasher elements which helps to build tension and create a sense of mystery. This question helped to create a wide understanding of what my target audience would want to see which opened many doors to ideas which i now have meaning this question was definitely appropriate!
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